A study by Frost and Sullivian has revealed that about 8.5 million Connected Cars on the region’s roads, with Brazil, Mexico, and Colombia leading the way.Increased vehicle connectivity is a primary focus for market and product differentiation in the Latin American countries of Brazil, Mexico, Colombia, Chile, and Argentina. Connected, value-added services and infotainment, and next-generation human-machine interface are of highest interest. This research service covers the gamut of connected car strategies in these countries towards 2023. It provides market metrics and forecasts related to growth of connected cars, telematics subscribers, and various human-machine interfaces including voice recognition and touch screens. It explores the key transformative trends that are reshaping the market and includes profiles for original equipment manufacturers that detail their efforts in the space, a telematics aftermarket outlook, and a look at ecosystem participation. The study concludes with the recommendations and predictions.
More than 15 interviews were conducted over the phone by senior consultants and industry analysts with manufacturers and assemblers. Primary research accounted for 70% of the total research. Additional information was extracted from reports and project material in the Frost & Sullivan database, technical papers, specialised magazines, seminars, and Internet research.